Digital PR services that get you quoted where your buyers check first.
Press features, expert commentary, podcast bookings, and the authority links that come with them. Earned, never bought. You pay per placement that goes live, not per month of pitching.
Ads say you are good. A feature proves someone else checked.
Most buyers search your name before they call. What they find in that first minute decides whether the call happens. Digital PR fills that minute with third parties, and the same coverage feeds three other numbers we track.
"As seen in" shortens the sale.
Real coverage on your site, your Google Business Profile, and your sales deck answers the question every prospect asks in their head: is this company legitimate? Two features do more for close rate than a fifth testimonial.
Editorial links move rankings.
A link from a trade publication or regional news site carries more weight than a hundred directory listings. It is also the one signal competitors cannot buy in bulk. Every placement we count links to you or names you as the source.
ChatGPT and Google AI Overviews cite the press.
AI assistants build recommendations from sources they consider credible: news, trade press, podcasts with transcripts. Brands with coverage get named. Brands without it get skipped. We track your AI mentions alongside every placement.
What counts as a placement, and what does not.
A placement is a live editorial piece on an outlet that clears our quality bar: an authority score of 50 or higher, or 10,000 monthly visitors, or a podcast with 1,000 listeners per episode. Sponsored posts, press-release syndication pages, and pay-to-play "features" never count, and we never bill for them.
Expert commentary
Your take quoted inside a larger story about your industry. The fastest placement to land and the best link-to-effort ratio in PR.
Feature story
A dedicated article about your business, a launch, or a result you can document, in business, trade, or local press.
Podcast booking
A guest seat on shows your buyers actually hear, plus clips we cut for your social so one hour of talking becomes a month of posts.
Founder profile
Q and A interviews and spotlights that put a real name and a real face behind the brand. Useful for local businesses and clinics.
Contributed article
A bylined piece under your name in an outlet your customers read. We draft with you, you approve every line, the editor runs it.
Roundups and lists
Inclusion in "best of" lists, product roundups, and buyer's guides, the pages people read when they are comparing options.
From a story you did not know you had to a link you can show.
No press release blasts. No 2,000-contact spray. Each pitch goes to one named editor, host, or reporter with a reason it fits their beat this month.
Fit check
A 30-minute call and a review of your site, reviews, and data. If your story or your website is not ready for new traffic, we say so and tell you what to fix first.
Angles
We build three to five angles from your numbers, your customers, and what journalists are already covering. Fit beats volume every time.
Pitch and prep
Personal pitches to individual editors and hosts, with your commentary drafted and ready. You approve every quote before it leaves.
Land and reuse
Coverage goes live, we verify the link, and we turn it into site badges, social posts, and a sales asset. The tracker updates weekly.
What a placement did after it ran.
A feature that nobody measured is a framed clipping. We track referring links, branded search, AI mentions, and the deals that referenced the coverage. Sample report views from the systems we run.
Sample report views. Client names withheld.
The PR retainer pays the agency whether you get covered or not. We do not sell one.
Traditional PR bills the same fee for a month with six features and a month with none. Our fee is performance-based: a rate per placement, set by outlet tier and placement type, agreed before pitching starts. No placement, no placement fee.
| What matters | Ads Arsenal Digital PR | Traditional PR retainer | Link vendor or paid post |
|---|---|---|---|
| How you pay | Per live placement that clears the quality bar | Flat monthly fee, results or not | Per link, quality rarely disclosed |
| Coverage type | Earned editorial only | Earned, mixed with wire distribution | Sponsored or hidden paid |
| Outlet quality bar | Authority 50+, 10K visitors, or 1K listeners, in writing | Varies by account team | Usually none published |
| Who approves quotes | You, every time | You, usually | Nobody asks |
| Reporting | Weekly tracker, links verified, AI mentions | Monthly clip report | A spreadsheet of URLs |
| Risk if nothing lands | Ours | Yours | Yours, plus a possible Google penalty |
| Term | 90 days, then month to month | 6 to 12 months typical | One-off |
Digital PR pays off for some businesses and wastes money for others.
We turn down about a third of the fit checks we run. Coverage only converts when the business behind it is ready to receive the attention.
A strong fit
- Clinics, med spas, and practices with a doctor or owner willing to be quoted
- Local service companies with a story: growth, hiring, a rebuild, a first
- Ecommerce and product brands with data, launches, or a founder story
- Software and B2B companies whose buyers research before a demo
- Anyone already running local SEO who needs links that directories cannot provide
Not yet a fit
- A website that loads slowly, has no reviews, or cannot take a lead. We fix that first.
- Businesses that want a specific outlet promised before any pitching. No honest agency can do that.
- Offers with legal or platform restrictions on public claims. We will tell you on the call.
- Anyone who needs coverage in the next 10 days. Editors plan weeks out.
- Brands that want paid posts labeled as press. We do not do it.
From owners who finally had something to point to.
"We paid a PR firm $6,000 a month for a year and got two mentions. Ads Arsenal landed four features in six weeks and billed for four features."
"The podcast run did more for trust than any ad. Prospects show up to the sales call saying they already heard me explain how it works."
"They found an angle in our booking data I would never have pitched. One story, then three other outlets picked it up on their own."
Digital PR questions, answered straight.
What owners ask before paying anyone to pitch their story.
All FAQsWhat is digital PR?
Digital PR is the work of earning coverage for your business in online publications, podcasts, and news sites. A team pitches your story and your expertise to editors and hosts. When they publish, you get a mention, usually a link, and a piece of third-party proof you can show buyers. Unlike traditional PR, every result is measurable: referring traffic, links, branded searches, and AI mentions.
How is digital PR different from traditional PR?
Traditional PR is built around press releases, wire distribution, print, and broadcast, and it is measured in impressions. Digital PR targets online outlets and podcasts where every mention can be tracked and linked. It also feeds two things traditional PR was never built for: your search rankings and your visibility in AI answers.
How much do digital PR services cost?
Industry retainers typically run $5,000 to $15,000 per month whether or not anything runs. Ads Arsenal is performance-based. You pay a rate per placement that clears the quality bar we agree on before pitching starts, and the rate depends on outlet tier and placement type. We quote it after a free fit check. If a month produces nothing, you pay no placement fees that month.
What counts as a placement?
A live, editorial piece that features or quotes you on an outlet meeting the quality bar: an authority score of 50 or higher, 10,000 or more monthly visitors, or a podcast with 1,000 or more listeners per episode. Sponsored content, advertorials, and press-release syndication pages do not count and are never billed.
Is this paid or sponsored coverage?
No. Every placement we count is earned editorial coverage. We do not buy articles, pay for guaranteed posts, or pass sponsored content off as press. Paid placements carry disclosure labels, buyers discount them, and Google treats paid links as a policy violation.
Can you guarantee a specific outlet?
No, and anyone who says yes is selling a paid post. Editors decide what runs. What we control is the quality of the angle, the fit of the pitch, and the persistence of the follow-up. Most clients land trade press, business and entrepreneur outlets, regional news, and niche podcasts first. National tier-one coverage is possible with a strong angle, but it is never promised.
How long until my first placement?
Expert commentary usually lands within two to four weeks because reporters need quotes on deadline. Feature stories, founder profiles, and podcast interviews take 30 to 90 days because editors and hosts plan ahead. You see the pitch tracker every week, so there is never a quiet month where you wonder what is happening.
Do I approve what gets said about my business?
You approve every quote, fact, and interview answer we submit on your behalf. Editors keep final control over their own articles, which is exactly what makes earned coverage credible. Nothing leaves our side without your sign-off.
Does digital PR help SEO and AI search visibility?
Yes, and that is why it sits next to local SEO in our lineup. Editorial links from trusted sites are among the strongest ranking signals, and brand mentions in credible publications raise the odds that ChatGPT, Perplexity, and Google AI Overviews name you when a buyer asks for a recommendation. We report AI mentions alongside every placement.
What happens if you do not land coverage?
You pay no placement fees for that period. That is the point of performance pricing. We refresh the angles, widen the outlet list, and pull new data from your business. If the honest answer is that your story needs work before PR can pay off, we tell you that and point you to what to fix.
Who is a good fit for digital PR?
Owners, doctors, founders, and experts with a real point of view, useful data, or news. Clinics, local service companies, ecommerce brands, and B2B software all do well. If your website cannot convert the traffic a feature sends, we will say so on the fit check and help you fix it first.
Can I run digital PR alongside local SEO or ads?
That is the best way to run it. Coverage gives your SEO the authority links directories cannot, and "as seen in" proof lifts the conversion rate on the landing pages your Google Ads send traffic to. All three report into the same weekly numbers, so nothing is credited twice.
Pairs well with this.
SEO
Two local SEO packages with every deliverable counted and 3-month terms.
Social Media Growth
Content, posting, and community management run with paid-media discipline.
Google Ads
Search, Performance Max, YouTube, and Local Services Ads managed to a cost-per-lead target.