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Resource ArsenalFree marketing tools for owners who run their own numbers.
The same calculators, checklists, and templates our team uses on client accounts. 12 resources. No email wall on most of them.
Pick a channel. Take what you need.
Ad budget calculator
Back into a monthly budget from the leads you need and what a lead costs in your market.
Google Ads audit checklist
42 checks across tracking, match types, negatives, bidding, and landing pages.
Meta creative testing template
A sheet that tracks hook rate, hold rate, CTR, and CPA per creative so winners are obvious.
30-day content calendar
Post types, pillars, and captions mapped across a month for Instagram, TikTok, and Shorts.
Hook library
50 opening lines for short-form video, sorted by format: problem, proof, contrarian, demo.
Short-form editing checklist
Pacing, captions, safe zones, and audio levels checked before anything gets posted.
Account security checklist
Ten settings that stop most social and ad account takeovers before they start.
Hacked account guide
The official recovery paths, in order, for the first hour after an account is taken.
Loyalty ROI calculator
See what one extra visit per customer per year is worth to your business.
Reward structure playbook
Points, punch cards, tiers, or paid VIP. Which model fits which kind of local business.
Local SEO audit checklist
The first 20 things we check on every local business before touching a single page.
Review request templates
Email, SMS, and QR card scripts that ask for a Google review without sounding desperate.
Ad budget calculator.
Most owners pick a budget first and hope for leads. Work backward instead. Start with the customers you need, then let the math set the spend.
Defaults use typical local service numbers. Swap in your own from your ad account or a quote.
Account security checklist.
Ten settings. About 20 minutes. They close the doors most takeovers walk through.
Already locked out? See recoveries- Turn on two-factor authentication with an authenticator app, not text messages, on every social and ad account.
- Save your backup codes somewhere offline. They are the fastest way back in when your phone is gone.
- Use a unique password for each platform, stored in a password manager.
- Review active sessions in each platform's security settings and log out of every device you do not recognize.
- Check the login email and phone on file. Attackers change these first.
- Audit admins and partners on every business page and ad account. Remove anyone who no longer works with you.
- Give access through business roles, never by sharing a personal login.
- Remove third-party apps you no longer use from each account's connected apps list.
- Ignore "copyright violation" and "verification" DMs. Platforms do not ask for your password in a message.
- Write down your recovery plan: who owns each account, which email controls it, and where the backup codes live.
Loyalty ROI calculator.
You do not need new customers to grow. One more visit from the people who already like you usually beats any ad campaign on cost.
Local SEO audit checklist.
The first 20 checks on every local account. Fix the red ones before you pay anyone for content.
See SEO packages- Primary Business Profile category matches what customers search.
- Secondary categories cover every service you sell.
- Name, address, and phone match exactly across the site and top directories.
- Business hours, holiday hours, and service areas are current.
- At least 10 real photos uploaded in the last 90 days.
- Every service has its own page with its own title tag.
- Title tags lead with the service and the city.
- One H1 per page that matches the page's main search.
- Phone number is tap-to-call on mobile.
- Pages load in under 2.5 seconds on a phone (Largest Contentful Paint).
- LocalBusiness schema with address, hours, and geo coordinates.
- Google review count and rating compared against the top 3 in the Map Pack.
- A review request goes out after every job, automatically.
- Every review gets a response within 48 hours.
- Top 10 citation sites claimed and consistent.
- Duplicate or old listings merged or removed.
- Location pages exist for each city you actively serve.
- Internal links point from the homepage to every service page.
- Search Console is verified and free of indexing errors.
- Rankings are tracked on a geo-grid, not from a single office location.
