Home / FAQ
Frequently asked questionsStraight answers before you hire us.
Pricing, contracts, ownership, reporting, and what each service includes. If your question is not here, the free audit call answers it.

Working with us
What kind of agency is Ads Arsenal?
A performance marketing agency. We run paid media on Google, Meta, and TikTok, organic social and video editing, social account recoveries, customer loyalty programs, and local SEO. Everything reports into one set of numbers, led by leads, sales, and return on spend.
Who will work on my account?
A named account lead owns your account and your results, and answers within one business day. Behind them sit specialist desks for paid media, creative, tracking, social, and search. You talk to one person and get the output of a full team.
What happens in the first 30 days?
Week one is access and the audit. Week two fixes tracking. Weeks three and four launch rebuilt campaigns or the first content, with your first weekly report arriving by day 14 on most accounts.
How do you report results?
Weekly reports by email. Every report leads with the metric that pays you, such as cost per lead, return on ad spend, or booked calls. Reach and likes appear lower down, never as the headline.
Do I keep ownership of my accounts and data?
Yes. Ad accounts, pixels, analytics, content, creative, and customer lists stay in your business's name. We use business manager and partner access, never shared passwords. If you leave, you keep all of it.
What industries do you work with?
Local service businesses, ecommerce and DTC brands, med spas and clinics, law firms, restaurants and retail, salons and groomers, and creators. We are a strong fit when each customer is worth enough that wasted spend really hurts.
Is Ads Arsenal affiliated with Google, Meta, or TikTok?
No. We are an independent agency that works on those platforms every day. Platform names on this site describe where we run campaigns and do not imply endorsement.
Pricing and contracts
How does performance-based pricing work?
Before we start, we agree on the result that matters, such as leads, sales, return on ad spend, booked calls, or restored access. Part of our fee is tied to reaching it. The exact structure depends on the service and is written into your agreement after a free audit.
Why not charge a percentage of ad spend like other agencies?
Because percent-of-spend pricing pays an agency more for spending more of your money, whether the extra spend works or not. Tying our fee to results gives us the same reason you have to cut waste and scale only what is profitable.
Why does SEO have fixed prices when other services do not?
SEO work is easy to count and hard to predict week to week, so we sell it as two packages with every deliverable listed: Local Foundations at $500 a month and Local Domination at $2,500 a month, both 3-month terms. See the SEO packages.
Do you mark up ad spend?
Never. Your ad spend is billed by the platform directly to your card. Our fee is separate and shown on its own line.
How long is the contract?
Ads and social start with a 90-day term, then go month-to-month with 30 days' notice. SEO packages are 3-month terms. Loyalty and video editing plans move to month-to-month after the first month or term. There are no 12-month lock-ins.
Is the audit really free?
Yes. The 20-point audit is delivered in writing within 48 hours, and you keep the findings whether you hire us or not. Many owners fix the top items themselves, and that is fine with us.
Google, Meta, and TikTok ads
What is the minimum ad budget you work with?
We recommend at least $1,500 a month on Google, $1,500 on Meta, and $3,000 on TikTok. Below those levels, the platforms rarely collect enough conversions to optimize. Use the ad budget calculator to see what your goals require.
Which platform should I start with?
If people search for what you sell, start with Google Ads. If your product sells visually, start with Meta Ads. If it demos in under 30 seconds and your buyers skew younger, test TikTok Ads. The audit recommends one based on your numbers.
Do you make the ad creative?
Yes. Our creative studio writes, designs, and edits statics and videos, and sources UGC creators for Meta and TikTok. Creative volume is how our ad plans are tiered.
How fast will I see results from ads?
Leads usually start within days of launch. Expect 30 to 60 days for costs to stabilize after the platforms' learning periods, and about 90 days for a fully tuned account.
Social media and video
Do I need to film content myself?
No. We script and produce content, and many clients simply send raw phone clips each week. If you enjoy being on camera, founder-led content often performs best, and we direct and edit it. See social media growth.
How many videos do editing plans include?
A guaranteed count: 12, 30, or 60 short-form videos a month, plus long-form on higher plans, with 24 to 48-hour first drafts and unlimited revisions. See video editing.
Do you respond to comments and DMs?
Yes, on Growth and Scale social plans, within 2 business hours, with warm leads routed straight to you.
Account recoveries
Can you guarantee you will recover my account?
No, and nobody honest can. The platform makes the final decision. We guarantee the work, and because pricing is performance-based, most of the fee is due only if access is restored. See account recoveries.
Will you ask for my password?
Never. We do not need your password, two-factor codes, or backup codes to work a recovery case. Anyone who asks for them is a red flag.
Loyalty programs
Do customers need an app to join my loyalty program?
No. They join with a phone number or QR scan, and the card saves to Apple Wallet or Google Wallet. See loyalty programs.
Who runs the program after it is installed?
We do. We write monthly offers and win-back texts, keep the automations running, and send you a one-page report on members, visits, and revenue from regulars.
Local SEO
What is in the $500 and $2,500 SEO packages?
Local Foundations covers a month-one launch sprint, 15 citations, and monthly content, page optimization, and 25-keyword geo-grid tracking. Local Domination adds a 30-page overhaul, 50+ citations, 4 posts and 8 pages a month, review automation on three platforms, and 100-keyword tracking. Every line is on the SEO page.
How long until SEO works?
Expect 60 to 90 days before rankings move in a way you can feel, and 4 to 6 months before the full effect shows in calls and leads.